Audi Wins Golden Steering Wheel Twice
As indicated by two German distributions, Auto Bild magazine and the Bild am Sonntag daily paper, two fresh out of the box Audi A5 and Audi Q2 have both won the 2016 Golden Steering Wheel Award in their own categories. The Golden Steering Wheel Award is a standout amongst the most exceptionally pined for honors in Europe, making two wins for Audi extremely noteworthy.
“Our successful performance in one of the most prominent competitions in our industry proves that, with our product initiative, we have very attractive models in our portfolio. As a result, the Audi Q2 and the Audi A5 Coupé convinced the jury, made up of editors, racing drivers, designers, celebrities and driving enthusiasts, even though the participants all had different expectations of the cars.”
said Audi CEP Rupert Stadler on the wins.
While the Audi A5 is an imperative auto and it’s GSW win is a major point of reference, it’s not that much of a surprise. It’s the freshest coupe in a little fragment, so it isn’t so much that astonishing that it won.
What is a stun is the Audi Q2 winning in an extremely popular and profoundly congested section loaded with extraordinary autos. This is a major win for the Audi, particularly considering how popular small sized SUVs have become in latest years.
“This victory shows that the Audi Q2 has captured the spirit of the times. It combines a robust SUV look and agile handling with a size that works for city driving as well as superb functionality. The Q2 clearly signals that the expansion of our Q family is an important component of our growth strategy. With its attractive starting price, we are attracting new customers to Audi.”
said Stadler.
Audi has been hoping to go up into the sales lead, in front of German competitor BMW and Mercedes-Benz, this previous year. It’s gotten closer than any time, thanks to sales increments from the new A4 and Q7. Since these two new vehicles are getting awarded, it appears that Audi can add two new cars that will help the sales boos over its rivals.