Double record sales

Audi has posted its strongest starting quarter, with over 450,000 deliveries worldwide…

Audi has concluded the best first quarter in the company’s history, along with the most successful sales month. in March, Audi increased global sales by 4.6 per cent to a monthly high of around 186,100, bringing cumulative deliveries since January to around 455,750 cars – 4 per cent more than in the same quarter last year. Growth during the first three months was mainly driven by strong demand in Europe and America, while Audi has also seen increases in China since the beginning of the year. ‘The record start to 2016 is evidence of our global brand strength and of the success of our entire range of models, most notably the new Audi A4 and the new Q7,’ said dietmar Voggenreiter, Member of the Board of Management for sales and Marketing at Audi AG. ‘The strong demand in the first quarter confirms that we are on the right track to achieving another sales record for the full year in 2016.’

Worldwide deliveries of the Audi A4 increased by 14.6 per cent in March. in the united states, where the latest generation of the model has only been available in recent weeks, sales of the A4 increased by 36.3 per cent during the month. since the beginning of the year, global demand for the top selling model with the four rings has climbed by 4 per cent. The sales performance figures were further strengthened by the new Audi Q7, which has achieved double-digit growth each month since it was launched in the summer of 2015. Audi delivered around 9,600 Q7 to customers around the world in March, up 93.1 per cent. since January, its global deliveries have grown by 89 per cent to around 23,550 units. in the same period, the company even tripled sales of the Q7 model in Europe (+177.6 per cent, to around 10,450 units). Across all models, Audi’s quarterly sales in Europe increased by 7.3 per cent to around 222,350 units. The interest of European customers also remained high in March, surpassing the previous month by 7.3 per cent to around 97,300 units, fueled primarily by double-digit growth rates from Germany (+10.8% to 30,923 units), italy (+28.7% to 5,814 units) and spain (+14.4% to 5,137 units). Audi also posted further gains in the Americas in the first quarter. With around 57,500 deliveries in the region, the company registered 5.6 per cent more than in the same period last year. sales increased by 8.5 per cent to 24,350 units in March. during the month, Audi sold 2,805 units in Canada alone, corresponding to an increase of 42.9 per cent. in the united states, 18,39 customers chose an Audi, 7.5 per cent more than a year ago. Business in the market was strengthened in particular by the Audi Q3, with Audi of America reporting 1,505 deliveries, 18.7 per cent more than in March last year. Following a year of consolidation in 2015, Audi is once again on track for growth in China. Cumulative sales in the market were up by 4.7 per cent to 139,540 units. Last month 50,986 cars were sold to customers in China, an increase of 5.4 per cent. Audi saw gains in the compact class in particular: Market demand for the Audi A3 increased by 34.7 per cent in March.